Los premios obtenidos reconocen la efectividad de la idea y la estrategia del Popular para posicionar la comunicaci\u00f3n comercial de su producto Cuotas Popular. En la foto, ejecutivos del banco y de la agencia de publicidad Liquid Digital Agency.<\/span> (FUENTE EXTERNA<\/strong>)<\/span><\/p>\n

La eficacia de la campa\u00f1a ha resultado altamente exitosa, ya que desde su lanzamiento en noviembre de 2022 el Banco Popular<\/strong> ha logrado liderar este segmento de pagos diferidos con tarjetas, alcanzando una cuota del 48% del mercado al cierre de mayo de 2023, con m\u00e1s de 150,000 clientes activos.<\/p>\n

En tanto, el premio sobre respuesta ante crisis subraya la efectividad de esta pieza comercial tras la pandemia, ya que su jingle contagioso invitaba a los clientes a adquirir eso que tanto anhelaban \u201cal pasito\u201d y de forma muy c\u00f3moda, aumentando su capacidad de compra y aliviando su econom\u00eda dom\u00e9stica gracias a la soluci\u00f3n de Cuotas Popular.<\/p>\n

La campa\u00f1a \u201cAl-Pa-Sito\u201d se trabaj\u00f3 en colaboraci\u00f3n con la agencia de publicidad Liquid Digital Agency y fue premiada entre m\u00e1s de 200 piezas publicitarias finalistas en esta nueva edici\u00f3n de los Effie<\/strong> en Rep\u00fablica Dominicana, uno de los premios m\u00e1s relevantes en el \u00e1mbito del mercadeo y la comunicaci\u00f3n de las empresas.<\/p>\n

Adem\u00e1s, la entidad financiera result\u00f3 finalista con otras cuatro campa\u00f1as \u201cMu\u00e9vete a vivir\u201d y \u201cEmprende Popular\u201d, en colaboraci\u00f3n con la agencia Pag\u00e9s BBDO; \u201cHazte Eco\u201d, con la agencia Liquid; y \u201cFestival de Veh\u00edculos Usados Popular\u201d, con la agencia Island Group.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

La campa\u00f1a de publicidad \u201cAl-Pa-Sito\u201d del Banco Popular Dominicano gan\u00f3 en las categor\u00edas \u201cCrisis Response\/Critical Pivot\u201d y \u201cBusiness Product and Service Innovation\u201d en la cuarta gala de los premios Effie Awards Rep\u00fablica Dominicana, organizados por la Asociaci\u00f3n Dominicana de Empresas de Comunicaci\u00f3n Comercial (ADECC). Ambos premios reconocen la efectividad de la idea y la estrategia […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5636","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"","author_link":"https:\/\/soluciontv.com\/index.php\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"La campa\u00f1a de publicidad \u201cAl-Pa-Sito\u201d del Banco Popular Dominicano gan\u00f3 en las categor\u00edas \u201cCrisis Response\/Critical Pivot\u201d y \u201cBusiness Product and Service Innovation\u201d en la cuarta gala de los premios Effie Awards Rep\u00fablica Dominicana, organizados por la Asociaci\u00f3n Dominicana de Empresas de Comunicaci\u00f3n Comercial (ADECC). Ambos premios reconocen la efectividad de la idea y la estrategia…","_links":{"self":[{"href":"https:\/\/soluciontv.com\/index.php\/wp-json\/wp\/v2\/posts\/5636"}],"collection":[{"href":"https:\/\/soluciontv.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soluciontv.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/soluciontv.com\/index.php\/wp-json\/wp\/v2\/comments?post=5636"}],"version-history":[{"count":0,"href":"https:\/\/soluciontv.com\/index.php\/wp-json\/wp\/v2\/posts\/5636\/revisions"}],"wp:attachment":[{"href":"https:\/\/soluciontv.com\/index.php\/wp-json\/wp\/v2\/media?parent=5636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soluciontv.com\/index.php\/wp-json\/wp\/v2\/categories?post=5636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soluciontv.com\/index.php\/wp-json\/wp\/v2\/tags?post=5636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}